Matching Gifts: Tap These Opportunities to Supercharge Your Year-End Fundraising

Unlocking Year-end Revenues with Board, Donor, and Foundation-Powered Matching Gift Campaigns

Matching gifts are like the secret menu at your favorite diner: if you know how to ask, you get twice the value for your order. For those running the fundraising show at nonprofits, matching gifts are an often underused lever that can make Giving Tuesday and the December 31 finish line not only reachable but fun.

Here’s an overview of how you can mobilize your best donors, board, and foundations to turn matching gifts from afterthought to headline act—fostering more giving, generating buzz, and supercharging your revenue when you need it most.

Why Matching Gifts Make Magic at Year-End

The year-end season is critical: nearly one-third of all giving happens in December, and over half of nonprofits land the majority of their annual revenue in the final days of the year. Crazy, isn’t it? It’s a nail-biter every year.

Matching gifts campaigns take the emotional “last chance to give” energy and add an undeniable kic…