The Major Gift Cycle: A Step-by-Step System for Development Officers
A practical guide to identification, cultivation, and making confident asks
Hey there. Let’s move back to major giving today. This guide is for newer development officers who are ready to move beyond theory and build a working system, or those who want a refresh.
We’re going to walk through each phase of the major gift cycle in depth: what you’re doing, what you’re listening for, how you know when to move forward, and what common mistakes to look for at each stage.
I’ll also share a framework for a moves-management tracker you can adapt for your own portfolio.
Fair warning: this is a long one. Pour something, settle in, and treat this as the working document it’s meant to be.
